![]() A tech advocate, McNamee likens himself to Jimmy Stewart's character in the classic 1954 film Rear Window, unwittingly drawn into taking an active role in an ongoing crisis. ![]() Zucked: Waking Up to the Facebook Catastrophe tells the story of McNamee's efforts to convince Facebook to change tactics regarding some key aspects of its platform to be more socially responsible, and his subsequent, unlikely journey into anti-Facebook activism when his concerns went unanswered among Facebook's executives. election, McNamee reached out to Zuckerberg (whom he had advised not to sell Facebook back in 2006) and to COO Sheryl Sandberg (whom McNamee had suggested for the job) to alert them to his observations. ![]() As a onetime mentor to Facebook founder and CEO Mark Zuckerberg, McNamee felt he had to do something. His hunch was that "bad actors were exploiting Facebook's architecture and business model to inflict harm on innocent people" (p. He observed a rise in viral images and other fear- and anger-based content coming from political-oriented Facebook groups. In 2016, Roger McNamee, a longtime tech insider and venture capitalist, began to notice something unusual happening on Facebook. ![]() Roger McNamee, Zucked: Waking Up to the Facebook Catastrophe, New York, NY: Penguin Press, 2019, 352 pp., $28 (hardcover). ![]()
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